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24 Mar 2025
Pompea and Fulgar revolutionizing the underwear products
Innovation and sustainability protagonists at the MAUÁ Store in Milan
Pompea – an Italian brand of underwear and clothing in seamless – has chosen a location and a partnership consistent with its commitment to sustainability for the launch of its new SS25 underwear collection made with the innovative eco-friendly yarn Q-CYCLE® by Fulgar.
From March 24 to 30, MAUÁ, the electric bicycle store dedicated to green mobility in Corso Garibaldi 38 in Milan, will host the Pompea pop-up store with the public display of the entire collection.
On March 27, there will be a press presentation that will offer the opportunity to learn more about the virtuous technological peculiarities of the collection. The result of Fulgar's cutting-edge technology, Q-CYCLE® represents a turning point in the textile world: a high-quality polyamide yarn obtained from the thermochemical recycling of disused tires, transformed into pyrolysis oil - respecting the mass balance - an alternative resource to traditional fossil materials. The result? A high-performance, resistant yarn with a low environmental impact, perfectly in line with the needs of contemporary fashion-tech. An excellence certified internationally by RCS of TEXTILE EXCHANGE, ISCC PLUS, LCA and Oeko-TEX STD CLASS I STD 100 Appendix 6, as a guarantee of safety and sustainability.
"With Q-CYCLE® we are revolutionizing the concept of sustainable textile supply chain, transforming waste into new opportunities. This yarn not only reduces environmental impact, but ensures top-level performance, without compromising on quality and style. It is a significant step forward for the sector and for all companies that choose environmental responsibility as a core value", says Daniela Antunes, Marketing Manager of Fulgar. What unites the three brands protagonists of the event is precisely the vision of a more responsible future.
Inside the pop-up store, for an entire week, two special edition Mauá eBikes will also be on display, symbolizing a new lifestyle that integrates the concept of sustainable mobility into everyday life.
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