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07 Oct 2020
SUSTAINABILITY REACHES WOMEN'S CYCLING APPAREL
SHER CHOOSES AMNI SOUL ECO® THE BIODEGRADABLE YARN PRODUCED AND DISTRIBUTED BY FULGAR FOR ITS GREEN COLLECTION
TWO CYCLING BIB SHORTS FOR WOMEN AND AND TWO GRAVEL SHORTS, ALL OF THEM ENGINEERED WITH THE INNOVATIVE FITTER FABRIC USING AMNI SOUL ECO®
SHER, the innovative, high-performance cycling apparel brand dedicated to women that does not sacrifice style, founded in 2019 by Sara Canali, an expert in the fashion and sports industry, relies on Fulgar's green portfolio for its latest collection, confirming its constant commitment to researching fabrics, materials and processes that improve performance and reduce the impact on the environment.
The brand has in fact chosen Fulgar and other textile companies as leading partners in the sector of research and sustainable development, to accompany it on this ethical and innovative path, always with the intention to reducing the waste of raw materials and keep the environmental impact as low as possible.
The result of this collaboration is SHER's first capsule collection with a focus on biodegradability, comprising four new items. Two cycling bib shorts for women and and two gravel shorts, all of them engineered with the innovative FITTER fabric using Amni Soul Eco®, a biodegradable 6.6 polyamide yarn. The garments are highly comfortable, thanks to their excellent moisture management performance, which keeps the skin cool and dry.
The result of research by the Solvay Group - in collaboration with Fulgar, excellence of the Made in Italy and leader in the segment of innovative and eco-sustainable man-made yarns - Amni Soul Eco® offers revolutionary biodegradation times. If correctly disposed of in a special anaerobic dump, in fact, Amni Soul Eco® biodegrades in about 5 years.
THE BIODEGRADABLE PROPERTIES
Therefore, by using Amni Soul Eco®, this fabric is quickly and completely biodegradable, while retaining the inherent properties of a durable product. Lightweight but at the same time covering, breathable, quick-drying, abrasion resistant, with a good dose of compression to give support to the legs during cycling and a protection factor of UPF 50+ (the maximum degree of protection for a fabric), the new SHER collection with Fulgar's Amni Soul Eco® yarn is the ideal product for all women who are looking for a garment with incredible performance (comfort and excellent moisture management) without neglecting eco-sustainability.
"We are very happy to accompany SHER on their journey towards increasingly sustainable and high performance collections, thanks to the potential of our green and functional yarns. This is an important acknowledgement of our more than ten-year commitment to eco-sustainable research and development for an ethical and increasingly green supply chain even in the sports sector", states Alan Garosi, Fulgar's Head of Marketing.
And Sara Canali, founder of the brand, replies: "Sustainability is a topic that is very much felt by our customers, who are increasingly aware and sensitive, and who direct their purchasing choices towards products that are "clean" in every aspect of their life cycle, made with intelligent materials that contribute to the progress of the future of textiles. This is why we have chosen to rely on the best partners - such as Fulgar - to begin a journey towards an increasingly green production, without neglecting performance and quality".
